Groom Concepts is a retail business based in India. They are known for catering to bridegrooms, male family members and clothing connoisseurs. Over the last two decades, they have excelled in providing custom clothing and tailoring options for ceremonial events such as weddings.
Although their industry faces unique problems such as Seasonality of Business, Staying relevant with the changing times, and predicting trends, their core marketing KPIs include
- Increased sales revenue
- Average transaction value
- sales per square foot
- Fabric sales vs tailoring revenue
- Customer satisfaction
- Reviews and Reputation management
- New customer acquisition rate h)
- Marketing ROI
- Social Media Engagement
These KPIs also directly align with their core business goals of growth, retention and community building.
Core challenges before Inuio
Before Inuio, Groom Concepts faced three major pain points: customer retention, refined customer service, and stagnant sales. They attempted to solve these by running and managing marketing campaigns across multiple platforms and apps.
“Before Inuio, we used multiple apps to do the same thing, which is now possible with a single login”- sales and marketing manager, Groom concepts
This cost them a sizable reduction in ROI from the cost of subscriptions to multiple platforms and the cost of time and human labour to manage these platforms.
While looking into solutions to solve their problems, they were impressed by Inuio’s unique and easy-to-use solution, the team’s professional and hands-on approach, and the company’s innovative solutions to business problems.
Implementation and Impact of Inuio
The founders of groom concepts were referred to Inuio by a friend who was also a client of Inuio. Over the last few months, Groom Concepts has worked closely with Inuio to develop effective strategies matching their business goals and processes.
“We’re seeing increased efficiency in how we think about our customer experience and how it translates to our business process. We also appreciate the ability to pursue specific and targeted markets with invaluable insights from Inuio’s market positioning dynamics. The marketing playbook created for us has also been very strategic in shifting our focus from many different things simultaneously to focusing on what’s most important for our business goals”. – Groom Concepts
They found migrating to Inuio Business in Cloud quite seamless with the help of the Inuio onboarding team. The learning curve for them was quite minimal, and they could avoid the hassles and uncertainty of switching platforms.
Groom concepts have also experienced a significant achievement of their KPIs over the period. They’ve seen:
- 20% increase in sales month-on-month over the last 3 months,
- 45% improvement in customer engagement
- 12% increase in revenue
Although not originally planned, they now actively use the video hosting and e-learning platform offered by Inuio Business in Cloud. They use this tool to create and share videos and tips for clients that have positively increased customer engagement and community building.
Review and Recommendation
With Inuio, Groom Concepts has achieved its business goals and applied more structure to its retail business. They’ve thoroughly enjoyed Inuio’s customer support and communication. They are also quite eager to recommend us to other retail businesses.
“We’ve noticed that Inuio isn’t a magic solution but serves as a great team working with you. So approaching this as a positive business relationship is the basis on which I would totally recommend them” – Founder Groom concepts
