Cayana is a high-end retail outfit specialising in luxury clothing for affluent individuals with a penchant for luxury fashion. They operate in an industry whose main challenges include customer retention and engagement.
Cayana’s core business goals are maintaining top business performance and staying relevant in its industry. They track these goals using the following KPIs
- Sales conversion rates
- Average transaction value
- Customer retention rate
- Social media engagement and
- Website conversion rates
Core challenges before Inuio
Before Inuio, Cayana could not measure the efficiency of their marketing campaigngs, create effective communication channels or manage customer engagement.
“ Before Inuio, it was almost impossible to measure our marketing efforts, considering how many platforms we had to use”. – Fonder and Creative director, Cayana
They used these platforms to manage their sales, operation and marketing costing them a lot of money, time and resources.
While researching Inuio, they were intrigued by its holistic approach to solving the problems of retail businesses, its clarity in its approach to sales and marketing issues, and the team’s vast experience.
Implementation and Impact of Inuio
Over the last 4 months, Cayana has worked closely with Inuio to organize their sales and marketing using the Inuio Business In Cloud software. The design team has also helped them bridge the gap between the brand identity they want and the one that resonates with their target audience.
They signed up for the Retail Rebooth service, where the Inuio team assessed their business and shared optimized workflows deliverables and KPIs.
“What was also striking was not the number of deliverables with Retail Reboot but rather the qualitative suggestions, which were seemingly few at first glance – but proved to bring about a significant shift in our business approach that promises to generate sustained revenue with business growth in the process.” – Founder and Creative director, Cayana
Cayana migrated easily to Inuio and has found the agency’s ability to pull off seemingly complex requirements with ease quite impressive. They have been able to take their business and marketing automation to a new level. They are now exploring launching style-related courses that are quite easy to implement on Inuio’s platform.
“In the past 4 months, we’ve seen a decent growth of 20%; however, given Inuio’s understanding of our market and clear positioning along with planned campaigns, it seems that we might well see a 40%+ increase this year.”
They have also taken advantage of Inuio’s Websites and Funnels builder with over 1000 templates, 2-way SMS marketing and WordPress integration, which have greatly impacted their business.
Cayana has experienced fantastic results while working with Inuio, some of which include:
- Sales conversion rate up by 12%,
- Average transaction value increased by 20%,
- Customer loyalty and retention rate grew to 45%
- Inventory turnover ratio – 6.5,
- sell-through rate – increased from 65% to 78%,
- social media engagement has moved from 1.2% to 2.3%
Review and Recommendation
Managing an SME requires a solid support system to help build and grow it to its potential. This often entails multiple team members and a lot of coordination to get things right. With just the Inuio Business in Cloud,, these factors were considerably enhanced using a single platform and having team members interact together, and as a business owner is the best way I can imagine running my business. The peace of mind knowing everything is taken care of and running well with Sales and Marketing functions is invaluable. Combining this with the Design and Content services we’ve received and the strategic guidance ensures that our short and long-term goals are well in sight. I simply cannot think of a better one-stop solution for retail businesses than Inuio Retail Agency.”
